![]() However, not all viewers are aware of which ones are worth their time. Everyone knows that Netflix has a vast choice for K-dramas. along with the usual comedies and teenage romance dramas, which continue to be the most popular genres in Korean television. “We will continue to plan and develop new content, expand our IP to increase the value of our content, and distribute our content across various platforms for the enjoyment of our audiences worldwide,” said Kang.Like Korean movies, the Korean television industry has flourished over the years, with show makers venturing into various genres like crime, horror, etc. Looking forward to any particular k-dramas in 2021? Odds are Studio Dragon will play a role in delivering them. “We firmly believe that all people involved in the creation of a show must know and understand why the show has to be made and what message it is trying to convey for it to resonate with audiences.” “Everyone involved in the development stage works together to underline the show’s universal appeal,” said Kang. While telling distinctly Korean stories, the goal is to make dramas that are appealing and relatable to a range of audiences. “Producing a show for Netflix, on the other hand, is not only a larger scale in terms of production and budget, but it also grants us greater creative freedom.” “There are restrictions on the kinds of content we can create working under the rating system of the Korean Media Rating Board,” said Kang. ![]() Studio Dragon established a US office in the first quarter of 2020 and is currently collaborating with companies such as Skydance Media, UCP (Universal Content Productions), and CAA (Creative Artists Agency).Ĭollaborations can promote creative content. “Once viewers are introduced to a k-drama, they tend to search for more, creating a virtuous cycle of popularity,” said Kang. ![]() ![]() Netflix distributes around seven Studio Dragon series a year across 190 countries. Studio DragonĪlthough platforms such as Rakuten Viki and the now defunct Dramafever had for years aired k-dramas for global audiences, the recent rise of global OTT media services such as Netflix NFLX played a key role in promoting their international appeal. The horror drama 'Sweet Home' was produced by Studio Dragon and airs on Netflix. We believe that this is what gives k-dramas its universal appeal.” Global audiences say that k-dramas have a universal appeal that everyone can relate to and that it is told through competent storytelling, but with a fresh perspective. This, along with engaging story structure and unique characters, pushed k-dramas into the forefront of the global media market. “In the competitive Korean market, quality has always been the deciding factor for success. “We believe that the fierce competition within the Korean media market was what allowed k-dramas to compete in the global media market,” said Kang. In the last few years the global market for k-dramas has expanded dramatically, which Kang credits to the creatively competitive Korean media market. “We are a company equipped to independently manage quality production every step of the way, including planning and development, distribution, and matching the appropriate writers to directors.” “Additionally, our planning and development team is constantly working to acquire a diverse number of original IP’s,” said Kang. New talent is actively sought through a yearly scenario contest, O’PEN, where the winning scenarios are made into ten one-act dramas that air on TV. ![]() “We also own subsidiaries that many of Korea’s most talented writers are signed to, including Kim Eun-sook, Park Ji-eun, Kim Yeong-hyeon, Park Sang-yeon, Noh Hee-kyung, and Song Jae-jung,” said Kang. The company currently manages more than 100 directors and writers under its different subsidiaries and affiliates. ![]()
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